Bangkok, Thailand, 8th July 2025. In a new joint venture with BHIRAJ BURI GROUP (“BBG”) and owner of the Bangkok International Trade and Exhibition Centre (“BITEC”) venue announced today, RX has launched RX BITEC.

With Thailand’s strategic location and growing reputation as a hub for international events, RX BITEC aims to support exhibitors and attendees by offering cutting-edge solutions, seamless execution, and unmatched customer service. Its mission is to drive measurable value for customers through creativity and operational excellence, supporting them to build their businesses sustainably and over time.

Commenting on the new joint venture, RX CEO Hugh Jones said: ‘We’re thrilled to partner with BHIRAJ BURI GROUP in Thailand, a market full of potential and energy. By combining the complementary strengths of RX and BHIRAJ BURI GROUP, our goal is to empower our clients with smarter, more impactful event experiences by leveraging our combined international expertise and local insight. RX BITEC will ensure consistent quality, innovation, and scalability for events of all sizes for businesses to thrive in the future.”

Pitiphatr Buri, CEO of BHIRAJ BURI GROUP said: “We are pleased to announce a joint venture investment in RX BITEC, marking a significant step in advancing Thailand’s MICE industry. This partnership reflects a long-term commitment to strengthening the business ecosystem and supporting Thailand’s emergence as a leading destination for international exhibitions. BITEC remains dedicated to serving as a neutral and trusted platform for all stakeholders, fostering inclusive growth and sustainable development within the industry.”

RX BITEC will operate a portfolio of industry-leading events in Thailand’s top sectors. They are METALEX, Manufacturing Expo, COSMEX, GFT and LogistiX.